A jednak win-win: pragmatyka etyki przedsiębiorczości, czyli nowe spojrzenie na negocjacje
AbstraktAll the entrepreneurs have to face the fundamental question: Is the business ethics contraryto the nature? This question is not often asked in academic writings on ethics, but clearly animportant one. The paper attempts to review impact of relations between entrepreneurs and keystakeholders and the business bottom line. The results clearly show that a strategy based onmutually beneficial relations is not only socially desired, but brings also positive financialresults. Relations with suppliers, staff and clients have been particularly closely considered. Ithas been suggested, that research review shall be considered in the teaching of entrepreneur-ship but also by managers, boards and investors.
Dyer J.H., Ouchi W.G., 1993, Japanese-style partnerships: giving companies a competitive edge, Sloan Management Review Fall, s. 51-63.
Geng D., 2007, GM vs. Toyota: By the Numbers. http://www.npr.org/news/specials/gmvstoyota/ (sierpień 2007 r.).
Hamel G., Prahalad C.K., 1994, Competing for the Future, Harvard Business School Press, Boston.
Hart Ch.W., 2007, Beating the Market with Customer Satisfaction, HBR, March 1.
Janman N., 2000, Real Estate Mistakes, Rowley Publications, Sydney.
Kamiński K., 2006, Słodkie życie cukiernika, Angora, nr 48 (858).
Langfield-Smith K., 1998, Developing Co-operative Buyer Supplier Relationships: A Case Study of Toyota, Journal of Management Studies, May, Volume 35, Issue 3.
Michalik B., 2007, Sztuka negocjacji, www.nf.pl (lipiec 2007 r.).
Peters T., 1992, Liberation Management Macmillan, London.
Searle J., 2007, Return of Service BRW, March 1-7 2007.
Shawcross M., 1997, Murdoch -Revised and Updated, Simon and Schuster, New York.
Swift B., 2007, Aussie tries to force brokers into line, The Australian Financial Review, 9 March.
Tandukar A., 2005, Real Values, Real Profits, BRW, September 8-14.
Thompson J., 2007, The Next Gear, BRW, March 1-7.
Washington S., 2005, Trujillos Service Faults, Business Review Weekly, September 8-14.
Artykuły publikowane są zgodnie z warunkami licencji Creative Commons (CC BY-ND 4.0; uznanie autorstwa-bez utworów zależnych).